About Us

In Motion & Style.

Movia is a London-based brand created with one simple idea: your fitness strap doesn’t have to look like everyone else’s.

We saw the same black and white bands everywhere, in the gym, on the street, at work and wanted to create something different.

Our WHOOP®-compatible straps combine performance with original designs, turning something you wear every day into something that feels personal.

Change your strap to match your mood, your outfit, your sport, or simply because you feel like something different.

Designed for movement. Made to stand out.